3 Ways to Improve Your SEO in 2024

Claiming a top spot among SEO rankings is an enormous undertaking. According to HubSpot, the internet is currently home to over 1.8 billion websites. Even if you narrow the field to industry competitors, you still face plenty of competition. Implementing an up-to-date SEO strategy is key to your company's success in 2024. Learn more about the SEO services you should use and practices you must adopt to claim a high-ranking spot by continuing below.

1. Check if Your Keywords Are Still Relevant

For the longest time, SEO practices have been based on how people utilize Google as a search engine. That means identifying the keywords people will most likely use when looking for a particular topic, product, or service. Relying on keywords that people will probably type into Google is still highly recommended, but that's not enough if you're trying to maintain a good ranking. You also have to account for the new ways people use search functions these days.

Use SEO services to check if the keywords you've been using for a long time are still generating desirable results. You should also consider leaning on new keywords that people often use when executing voice searches. Periodically updating your most-used keywords will allow you to maintain your high rankings.

2. Diversify Your Content Offerings

Thanks to the availability of high-quality SEO services, it's easier to produce content today than it has ever been. Whether you want to offer your audience written, audio, or video content, there are tools you can use to make production faster and easier. It's time you took advantage of that.

Give your audience the opportunity to engage with your content however they please. Make sure you invest adequate resources into each content channel so none of them present inferior quality. Taking this approach to your SEO allows you to get in front of an even larger audience.

3. Refine Your Linking Habits

Lastly, you need to update your linking habits to gain credibility with the leading search engines. A sound linking strategy for 2024 accounts for both inbound and outbound links. It's important to work with other businesses so you can build up a collection of inbound links that will rank highly in terms of SEO. At the same time, you must weave outbound links into your content that can vouch for the validity of your posts.

SEO rankings are still accurate measurements of online relevance heading into 2024. That's why investing in your SEO practices is still a sound strategy. Reach out to True Digital Marketing Inc today, and we'll help your business claim the top SEO rankings it deserves!