3 Ways to Improve Your SEO in 2024

December 27, 2023

Claiming a top spot among SEO rankings is an enormous undertaking. According to HubSpot, the internet is currently home to over 1.8 billion websites. Even if you narrow the field to industry competitors, you still face plenty of competition. Implementing an up-to-date SEO strategy is key to your company's success in 2024. Learn more about the SEO services you should use and practices you must adopt to claim a high-ranking spot by continuing below.


1. Check if Your Keywords Are Still Relevant

For the longest time, SEO practices have been based on how people utilize Google as a search engine. That means identifying the keywords people will most likely use when looking for a particular topic, product, or service. Relying on keywords that people will probably type into Google is still highly recommended, but that's not enough if you're trying to maintain a good ranking. You also have to account for the new ways people use search functions these days.


Use SEO services to check if the keywords you've been using for a long time are still generating desirable results. You should also consider leaning on new keywords that people often use when executing voice searches. Periodically updating your most-used keywords will allow you to maintain your high rankings.


2. Diversify Your Content Offerings

Thanks to the availability of high-quality SEO services, it's easier to produce content today than it has ever been. Whether you want to offer your audience written, audio, or video content, there are tools you can use to make production faster and easier. It's time you took advantage of that.


Give your audience the opportunity to engage with your content however they please. Make sure you invest adequate resources into each content channel so none of them present inferior quality. Taking this approach to your SEO allows you to get in front of an even larger audience.


3. Refine Your Linking Habits

Lastly, you need to update your linking habits to gain credibility with the leading search engines. A sound linking strategy for 2024 accounts for both inbound and outbound links. It's important to work with other businesses so you can build up a collection of inbound links that will rank highly in terms of SEO. At the same time, you must weave outbound links into your content that can vouch for the validity of your posts.


SEO rankings are still accurate measurements of online relevance heading into 2024. That's why investing in your SEO practices is still a sound strategy. Reach out to True Digital Marketing Inc today, and we'll help your business claim the top SEO rankings it deserves!

How We’re Helping the Next Generation Master Digital Marketing: Inside True Digital’s Workshop at Prairie View A&M University

October 7, 2025
At True Digital Marketing, giving back isn’t just something we do—it’s part of who we are. Through our community impact program, True Digital Cares, our team donates time and expertise to help students, entrepreneurs, and nonprofits gain real-world marketing knowledge they can use to grow and thrive. One of our recent initiatives took us to Prairie View A&M University , where our team was invited to lead a Corporate Learning Lab focused on mastering digital marketing strategies. Hosted by the university’s Department for Careers and Professional Development (DCAPD), the session brought together students from across disciplines who were eager to understand what digital marketing looks like in practice.
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Why Your New Business Needs a Professionally Designed Website From Day One

September 16, 2025
A DIY site can hurt your growth. Here’s why a professionally designed website is one of the smartest early investments for any new business.
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SEO Marketing in Houston - 7 Steps to Rank Higher on Google Maps

September 13, 2025
For Houston businesses, ranking on Google Maps is no longer optional — it’s essential. The Google Maps 3-Pack (the top three listings under the map) drives most of the calls, website visits, and directions requests when customers search “near me.” If you’re a Houston attorney, a home service provider, a medical practice, or a local restaurant, showing up in that 3-Pack means more business. The challenge is that competition is fierce. Every business in Houston wants visibility, but not all are optimizing for it. That’s where SEO marketing in Houston comes in. By focusing on local SEO tactics, you can push your Google Business Profile higher in search results, earn more clicks, and generate consistent leads. Here are seven proven steps to improve your Google Maps SEO in Houston.