HOW DO I GET ON GOOGLE
FOR FREE?

"How do I make my business show up on Google right now today?" - We answer this question every day.

What can local SEO do for you? If the goal of your small business is to make money, raise your hand…
 
If your hand isn’t held high right now, then this message isn’t for you. Our goal is to utilize digital marketing strategies to help your small business make money! We can accomplish this by steering more customers to your website, and one of the very best strategies for doing so is by optimizing Local SEO.


“I’ve heard of SEO, but what the heck is Local SEO??” If this is the question on your mind, we’ve got you covered.

How does Local SEO work?

 

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.
 
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business. In order to better understand how local SEO can work for you, it will help to better understand how Google itself works.
 
In “water is wet news” – the internet contains A LOT of information. Because there is so much information to sort through, search engines must constantly comb through or “crawl” the information they can readily identify on various websites. They store the found information in an index, where it’s readily accessible for when you type in “how do you use nunchucks”. While the ridiculously fast return of results may have you thinking that Google is warp speeding through an infinite amount of information at your beck and call, that’s not the case. It’s simply referring to the information it’s stored from its many “crawls”.

Based on the stored data, Google uses various processes to rank hundreds or thousands of sites in the blink of an eye. These processes are called algorithms. When you Google something, an algorithm checks the index and returns a list of websites that match your search in organic results. Those results are chosen and delivered to you based on relevance, prominence, and popularity.
 
So, thanks to Google you’ve now learned everything you possibly can about nunchucks, and you’re ready to put your newly developed skills to use. The only thing to do is Google, “nunchucks near me”. Within seconds, Google delivers to you a series of businesses willing and able to fulfill your needs. But how did Google know??
 
After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or "near me” in their search. In other words, your search results are dictated by your immediate location. Your search results at home will differ from what you’ll generate at the office.
 
Local search has been around for years, but it was limited due to people only using their desktop computers. With the recent growth in mobile internet access, however, mobile search has exploded, so local SEO has become hugely important for the success of any business offering local products or services and local marketers.
 
What does this mean to you and your small business marketing efforts? While there is a standard Google organic search listings result, separate algorithms power the main Google search results for local rankings and the local map results. As a local business, you have the opportunity to appear within both the main organic search results and the local map pack at the same time.
 
In order to take advantage of this opportunity, your small business should concentrate on signals that will optimize your website’s digital footprint in the local search ecosystem. This way your business can show up higher on the results page, which can lead to more potential customers finding your business! You can utilize location-based factors like Google My Business and other tools to help facilitate this process.
 
True Digital Marketing is an expert in local SEO. Let’s chat to see what strategies will best suit your small business needs! Click the button below to learn more about how this very important tool can help take your small business to the next level!

Ready to show up on Google? 

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