Reasons Real Estate Agents Need Custom Websites in 2022!

The real estate industry has never been more competitive, especially since most real estate agents leverage the power of the internet to build an effective inbound marketing strategy.

Central to their marketing strategy is a website, custom-built to:

Meet Their Marketing Objectives

allow customers to find them easily

edge past the competition

After all, modern-day customers use the internet to find and research real estate properties. Having a modern, mobile-friendly, and custom-built website is a massive advantage over agents that still use design templates for their websites. In this extensive guide, we will learn about custom websites and discuss why real estate agents should own a custom business website in 2022.

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What is a Custom Realtor Website?

There are over 2 billion websites on the internet. This simple statistic blows away our minds since we crossed the 1 billion mark back in 2016! It shows that more and more people realize the importance of building a website. As a result, online competition has gotten tighter than ever.

The problem arises when real estate agents go for overused pre-designed templates to build their business websites. Indeed, the website design templates will help you create a business website quickly. But, the idea will always come back to bite you when the site fails to meet your changing design and functionality needs.

Custom websites are professional websites that are designed from scratch. You will have full control over the design process, which ensures complete ownership. Every element on the website will be personalized to match your preferences. However, you will need professional website designers to build a custom website.

What are the different reasons real estate agents should ditch their current website and go for a personalized and custom-designed site? We shortlisted the top ten ways custom websites help real estate agents grow their businesses. Let’s discuss them, shall we?

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Helps Build Credibility

Indeed, a website builder with pre-designed templates will save you a lot of money. But, buying a website template doesn’t make your website unique. Many other businesses might be using the same template. What if your competitors use the template? Will you be able to stop them from using the templates, citing copyright infringement issues? No. A custom website is customized to the bone. Hence, it appears more professional to your audience and boosts your professional reputation. You will never achieve the same individuality with website builders.

Excellent Browser Compatibility

Browser compatibility is a major concern today for website owners as more and more browsers hit the market. Most website builder software use code that works only on Google Chrome since 90 percent of the entire search engine market is controlled by Google. A custom website contains code that ensures excellent compatibility and consistency across multiple web browsers. Since pre-designed templates are not browser compatible, your website’s online search rankings might suffer significantly.

Search Engine Friendly

Real estate agents should aim to build an SEO-friendly website. Most professional web designers develop easy to tweak website designs that support optimization. Their expertise helps maintain the CSS and HTML codes of your site in order — giving your real estate business website a massive head start. Pre-designed website templates don’t have this freedom to offer. Their design is set in stone and cannot be modified to incorporate code-level changes.

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