4 Digital Marketing Tips and Tricks for Small Businesses

Did you know that about 75% of the entire American population uses YouTube? And that’s just one social network!

As you can see, digital marketing is incredibly important in today’s business landscape and that level of importance continues to rise. The question is not “will we use digital marketing,” but “ how will we use digital marketing?”

To help you kickstart your business’s digital marketing efforts, give these practical tips and tricks a try.

Blog for Search Engine Discovery

If you spend money on pay-per-click advertising, chances are you’d like to have a way to show up in search results without paying an arm and a leg. If you also run a blog on your website, you’re already part of the way there.

There are lots of tricks out there that people use to boost their website’s ranking in search engines, but often these are either a waste of your time or borderline unethical. It’s not that the tricks never work, it’s just that most people try to use the “tricks” before they have the most important piece in place: content.

If you’re just starting out, the key to great search engine optimization is to publish high-quality content answering real questions that real people ask. Instead of trying to rank highly for Google, you should be trying to rank highly for your audience. Google doesn’t work for websites, it works for people. Likewise, for a website to get discovered on Google, it should be optimized for people, not just for search engines.

Once your content game is going strong, it can be a good idea to use more advanced SEO techniques. But until then, just focus on creating a high-quality blog that’s truly helpful to your target audience. Sometimes, Google will do the rest on its own.

Optimize Your Website for Mobile Users

About 80% of internet users regularly browse the web from their phones and tablets and much of Google’s search traffic now comes from mobile users. If visitors come to your site and it doesn’t load properly on their screen, they’ll most likely leave and not come back. For this reason, one of the most important pieces of digital marketing advice is to make sure your website is optimized for mobile viewing.

Besides that, if your website isn’t mobile-friendly, Google will be hesitant to display it in search results. While many people may consider some SEO tricks a waste of time, this definitely isn’t one of them. A good SEO agency or website design company can help you set up your site for mobile visitors.

Reward Your New Email Subscribers

Once upon a time, it was acceptable to ask visitors to join your email list without giving them anything in return. But the world is a busier place now and with countless websites and newsletters clamoring for people’s attention, yours has to be special to stand out.

And it’s not even enough to send your subscribers valuable, high-quality content from your blog. That’s important and it’s a good start. But you also need to offer a super-valuable freebie to new subscribers in exchange for signing up.

This could be an ebook with exclusive information not published on your blog. It could be a one-page PDF with handy information people need to reference often. Whatever it is, it needs to feel exclusive and valuable to be an effective sign-up incentive.

Use Remarketing to Target Existing Leads

Remarketing means using paid ads to target people you already have a connection with. These could be people who’ve visited your website, joined your email list, followed you on social media, or even bought one of your products.

It may seem counterproductive to advertise to people who already know about you, but think about it: how many times have you visited a website and thought, “this looks useful, I’ll have to come back to this sometime,” only to forget it completely?

With so many distractions competing for people’s attention, it happens a lot.

But remarketing doesn’t just keep people from forgetting who you are. It’s also the way you reach out to your most lucrative audience. After someone has heard about you one time, they’re much more likely to spend money on your products or services. That makes remarketing much more profitable than advertising to people who’ve never seen you before.

Any small business can conquer the digital marketing field with these tips. For more advice and professional help, contact True Digital Media Consulting today.