Here's Why Every Real Estate Agency Needs a Quality Website

In between client calls and home tours, real estate agents need to spend time building and marketing their brand. These promotional efforts are key to generating leads. And in 2021, promoting your agency involves maintaining a flawless website.

An online presence can take your real estate agency from a neighborhood business to a city-wide success story. Here are six of the many reasons why every real estate agency needs a website.

Build Your Client Base

Word-of-mouth recommendations are tried and true tools for attracting new clients. However, in today’s digital age, you can’t rely on hearsay alone. Today’s clients are searching for real estate agents online, and a well-optimized website will put your name in their search results. And once this client clicks on your website, you can hook them with captivating copy and on-brand images. The inquiries will be flooding in.
Show Off Your Credentials

Think of your website as an interactive resume. This space is your chance to show off to potential clients. You can list your certifications and discuss your experience, while also wow-ing site visitors with your charming interpersonal skills and local knowledge. Keeping your website up to date with your latest credentials builds your credibility in the competitive real estate market.
Make Your Brand Stand Out

Your agency’s brand tells a story, and a clear brand can help you stand out. The colors, onsite copy, photos, and graphics on your website are all part of your agency’s brand. A savvy digital marketing agency can help you establish and maintain your agency’s online image and promote it through several online channels.
Streamline Client Management

A reliable customer relationship management (CRM) system is a must for staying organized and maintaining long-term relationships. And while you can buy all the fancy software available, your website is a great place to start. A real estate agency’s website is a hub for client emails, phone calls, and online bookings. You can also use your website to direct clients to your social media accounts, where you can stay in touch for years. Hello, repeat bookings!
Promote Listings

Ninety percent of buyers search online during the home-buying process. And while third-party listing sites can be great resources for advertising properties, you can connect HAR property search tools right to your website. Doing so builds credibility in the local market and keeps potential clients on your site longer. The results? An influx in inbound leads.
Maintain Authority

Whether you’re new to the industry or have decades of experience, you know your stuff. But do your clients know that? Your general website content and blog, along with frequent social media posts, are an opportunity to maintain authority in the industry. This content provides your clients with useful buying and selling tips, industry news, and general real estate insight. And by putting this information out there, you can build trust with your clients and keep up with the competition.