How Can I Improve My Website's Usability?
You know that it's important to have an active website if you hope to start even basic digital marketing efforts, however, the usability of that website matters too. If customers or clients land on your site and find it difficult to navigate or confusing, you could still lose a lot of traffic and that can affect the goals you have set for your business. Let's look at how a website design agency can help improve your site's usability.
Easy Navigation
Users want to visit websites that are easy to navigate, plain and simple. When your visitors first arrive on your landing page, they need to see clearly defined areas of your site that help them answer their questions, find their products, or learn something new. If a visitor must spend several minutes searching for the information they're after, the chances are greatly increased that they will simply click away and find a different site.
Navigation should be set up using a clear and simple hierarchy of information. A website design agency can take the information you provide them about your business and create a clear navigation menu that will get visitors quickly to the page they desire. According to Small Business Trends, 94% of consumers say a website must be easy to navigate if they're going to use it, so it's very clearly an essential element.
Security
Another thing your users find to be vital is the security of your website. This is especially important if your site collects any type of personal information. If you're conducting sales on the site, you absolutely cannot afford to cut corners on security. You want site visitors to be converted into paying customers that are purchasing your products or services. This will involve providing payments on your site. When visitors are inputting their personal financial information, they need the assurance that that information will be secure and safe.
A professional website design company will be able to help you establish site security that your visitors can depend on. The last thing you want is to get a reputation for being an unsafe site that puts visitors' private information at risk. You can avoid this by working with professionals to design a website that is both functional, attractive, and secure.
If you're serious about your digital marketing efforts you need to start with an attractive, easy-to-navigate, secure website. This is foundational to all of your other marketing plans. If you'd like to learn more about our website design agency, please contact us today!
