How Can I Keep My Real Estate Agency's Social Media on Brand?

Maintaining your brand on social media is crucial for real estate agencies today. According to Forbes, as of 2023, an estimated 4.9 billion people use social media worldwide. With so many platforms to manage, it can be challenging to keep your messaging and visuals consistent across channels. However, consistency strengthens recognition and trust in your brand. Here are a few tips to help you keep your social media marketing for real estate on brand.

Ensure Visual Cohesion

Your real estate agency likely has brand guidelines that specify visual details like colors, fonts, and logos. Be sure every piece of content you publish adheres to these guidelines. For example, only post photos edited to have the same filter and hue as other images on your feeds. Maintain the same banner and profile picture across every social platform as well. Visual consistency helps reinforce brand recognition. It also makes your content easily identifiable as coming from your agency, even when shared elsewhere.

Stick to a Content Strategy

The topics and tone you use on social media significantly impact brand perception. Developing a documented social media marketing for real estate content strategy using a digital marketing agency prevents your messaging from veering away from your brand identity. An agency can outline specific subjects and styles to address. Also, they can indicate the thought leadership positioning you want to establish. For instance, your strategy may specify focusing posts on community events and market statistics using an educated yet friendly voice. Refer back to this for guidance when creating content. Conduct an audit quarterly to ensure you remain on track.

Streamline Your Posting

Managing numerous social networks takes extensive time and effort. A digital marketing agency can save you bandwidth by streamlining posting across platforms. More importantly, for on-brand consistency, agencies enable you to create content ahead of time and then schedule its release. This allows you to carefully craft share-worthy posts that exhibit your brand voice. You can also have imagery uniformly edited. By preparing content in advance rather than posting off-the-cuff, you present a more cohesive brand image.

With strategic preparation, maintaining brand consistency on social media for real estate with the help of a digital marketing agency is very feasible. An agency can pay special attention to using uniform visual aesthetics, sticking to a defined messaging strategy, and scheduling posts ahead using automation. Keeping your social presence on-brand strengthens familiarity with your agency over time. Most importantly though, it builds credibility and trust in the services you provide potential clients and the community. If you're looking for social media marketing for real estate, don't hesitate to contact True Digital Marketing Inc today.