How Can I Use AI in My Social Media Marketing?

September 18, 2023

AI has changed the way that industries operate and has made it easy for many small and mid-sized businesses to handle marketing in a more efficient manner. According to Forbes, nearly 5 billion people globally used social media in 2023. As such, this can be a key place to focus some of your attention and advertising budget. Fortunately for you, AI can help you with your social media marketing. Here are three of the different ways your marketing team can use AI to market on social media websites.



Search For Trendy Topics


When it comes to social media marketing, you need to stay on top of trends. Posts that are made about hot or trendy topics tend to get more traffic compared to posts that aren't trendy. However, you may not always know what hashtags or memes are going viral at the moment. Social media can help you pick up on trendy topics, allowing you to post about them.



Generate Content and Posts


Not everyone is creative, nor can everyone write a post that is engaging. However, AI is there to assist marketing agencies. With the right prompts, we can prompt AI to write an information social media post, a conversational post, or a funny post. You can even put in the age range of your targeted demographic, and AI can generate content or posts designed to cater to that demographic. Working hand-in-hand with AI supports a personal touch with factual data.



Identify Influencers to Team Up With


Lastly, social media marketing isn't solely about putting new posts up. You may want to work with influencers to help spread the word about your business, product, or service. AI can help to identify influencers who may have followers that align with your targeted demographic. This helps you to work with the influencers who can most benefit you.



Social media marketing is currently one of the biggest places for businesses to advertise their goods or services, simply because so many people use these websites regularly. However, in order to benefit from this type of marketing, you need to ensure your posts stand out, and you need to engage with your followers. While you can use AI to help with social media marketing, you may find that you still need more help than AI can provide. This is where a marketing firm can help. If you need help marketing your business, we're here to take over. Reach out to us today to get started!


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