How Much Content Do I Need On My Website?

Search engines like Google love written content. It's how they understand what your webpage is about and how relevant it is to people's search queries. The more high-quality, informative content you have on your page, the higher it's likely to rank in search results.

Here are a few reasons why written content is so important for SEO:

• Keywords: When you write about your topic in detail, you naturally include relevant keywords throughout your text. This helps search engines understand what your page is about and match it to relevant search queries. For example, if you are writing a page about how to choose the right running shoes, you might include keywords like "running shoes," "best running shoes," and "how to choose running shoes." You might also include more specific keywords, such as "running shoes for women," "running shoes for beginners," or "running shoes for flat feet." The more relevant keywords you include in your content, the higher it is likely to rank in search results for those keywords. However, it is important to use keywords naturally and avoid keyword stuffing, which is when you overuse keywords in a way that makes your content sound unnatural or spammy.

• Expertise: When you provide comprehensive and informative content, you demonstrate your expertise on your topic. This is a signal to search engines that your page is a valuable resource for users. For example, if you are writing a page about how to choose the right running shoes, you might include information about the different types of running shoes available, how to choose the right shoes for your foot type and running style, and how to care for your running shoes. You might also include tips from experts, such as running coaches or podiatrists. This type of information shows that you have a deep understanding of the topic and that your page is a reliable source of information for users.

• User engagement: Well-written content is more likely to engage users and keep them on your page longer. This is another important factor for SEO, as search engines want to serve up results that are likely to be relevant and helpful to users. Here are a few tips for writing content that is engaging:

1. Write clear and concise headings and subheadings. This will help users scan your content and find the information they are looking for quickly.
2. Use images, videos, and other multimedia content to break up your text and make it more visually appealing.
3. Ask questions and encourage users to interact with your content. For example, you could include polls, surveys, or quizzes.
4. Write in a conversational tone. This will make your content more relatable and engaging for users.

By following these tips, you can write content that is more likely to rank higher in search results and attract more visitors to your website.

So how much written content do you need on your webpage? There's no one-size-fits-all answer, but a good rule of thumb is to aim for at least 300 words per page. For more complex topics, you may need to write even more. The most important thing is to focus on creating high-quality content that is informative and engaging for your target audience. If you do that, you'll be well on your way to improving your SEO and ranking higher in search results.

Need help? We would love to chat about your website design needs. Contact True Digital Marketing today.