How to Make Your Legal Website Design Stand Up Against Your Competitors

April 15, 2024

As a legal professional, you know first impressions go a long way. Your law firm's website design needs to immediately instill confidence and trust when visitors arrive on the homepage. By following best practices for professional legal website design, you can stand out from the crowded marketplace and attract more clients.



Create Modern, Intuitive Site Navigation



Ensure your website architecture and menus are clean, simple, and easy to navigate. Users should be able to quickly find important pages like your practice areas, attorney and staff bios, contact page, and other key sections. Striking the optimal balance between comprehensive menus and streamlined architecture is crucial. Prioritize critical information above the fold on landing pages.



Implement Responsive Design for Superior Mobile Experience



With countless website visitors accessing pages from mobile devices, responsive design is an absolute must. Partner with a skilled designer who can optimize your site for an excellent user experience on any screen size. Quick page load speeds are also vital for smooth mobile performance. Visitors engaging with your site on smartphones should have the same great experience as desktop users.



Showcase Your Firm's Unique Brand Personality and Tone in Website Copy



The copywriting on your website should accurately reflect your law firm's distinct voice and brand personality. But maintain an appropriate polished, professional tone throughout — avoiding overly catchy taglines or casual language that erodes credibility. Showcase your genuine commitment to clients and highlight your proven expertise in clear, compelling copywriting.



Display Client Reviews, Case Results, and Attorney Awards



In the U.S., there are more than 1.35 million lawyers, according to Statista. Results and ratings help you stand out from competitors. Prominently featuring client testimonials, case results, attorney awards, and industry certifications builds immediate credibility for potential visitors. Highlight attorney ratings and reviews from respected legal sites. This strategy inspires trust and confidence in prospective clients browsing website options.



By focusing on these key elements of professional legal website design, you will make an outstanding first impression online and stand up strong next to any of your competitor's sites. Our team at True Digital Marketing will be happy to help you with legal website design. Reach out to us today if you're looking for a new website that can stand up against your competitors or want to transform your existing site.


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