How We’re Helping the Next Generation Master Digital Marketing: Inside True Digital’s Workshop at Prairie View A&M University
At True Digital Marketing, giving back isn’t just something we do—it’s part of who we are. Through our community impact program, True Digital Cares, our team donates time and expertise to help students, entrepreneurs, and nonprofits gain real-world marketing knowledge they can use to grow and thrive.
One of our recent initiatives took us to Prairie View A&M University, where our team was invited to lead a Corporate Learning Lab focused on mastering digital marketing strategies. Hosted by the university’s Department for Careers and Professional Development (DCAPD), the session brought together students from across disciplines who were eager to understand what digital marketing looks like in practice.
Bridging the gap between classroom learning and real-world application
During the session, our own Shon Tillman guided students through the key components of today’s digital marketing landscape—brand development, content strategy, SEO, analytics, and campaign optimization. The workshop emphasized not just tools and tactics, but also the mindset needed to succeed in an industry that changes daily.
Students explored how to identify their audience, craft meaningful content, and interpret data to make smarter marketing decisions. More importantly, they learned that success in marketing requires creativity, critical thinking, and adaptability.
Hands-on learning with impact
This wasn’t a lecture—it was an interactive experience. Students worked together to analyze brands, develop mini-strategies, and discuss how storytelling connects with measurable results. The energy in the room reflected PVAMU’s commitment to equipping students with both knowledge and confidence as they prepare to enter competitive industries.
Why this work matters
For True Digital, these moments are what the True Digital Cares initiative is all about—using our platform to open doors for students who are ready to build their futures. Digital marketing is one of the most powerful tools in business today, and by sharing our expertise, we hope to help students see how their creativity and technical skills can translate into real career opportunities.
We’re proud to support Prairie View A&M University and HBCUs across Texas in preparing the next generation of professionals for success.
If your organization or campus would like to host a similar workshop, reach out to our team at truedigitalmktg.com to learn how True Digital Cares can contribute to your next event.
