Marketing During Coronavirus
March 19, 2020
Is it safe to market my business during the coronavirus (COVID-19) outbreak?
The coronavirus (COVID-19) outbreak has changed our world. We can no longer look at our little corner and think we are, or will remain, unaffected. We see, feel, and are living in the impact from COVID-19. There's been a lot of uncertainty surrounding this strain of coronavirus. Each day we learn more about what COVID-19 is, how it is spread, and what we can do to slow that spread. Each day we are faced with more and more misunderstanding surrounding COVID-19, which is reflected in public behavior with necessities like toilet paper, bleach, and tuna going out of stock in stores all around the country. As a small business, what can you do? What should you do? Here are True Digital Marketing’s suggestions for small business owners during the coronavirus (COVID-19) outbreak.
Yes, it is appropriate to market your business during the coronavirus crisis. Find the right tone and approach for your message. Most medium and large businesses have sent their staff home to work. The key word being work. The world, though slowed and often homebound, is still working. Prospects, clients, and customers will all spend more time at home glued to their TV and streaming media services waiting on the latest updates from our trusted news sources. Visibility with social media, SEO, and blogging options will lend more credibility to your company.
How will you communicate your message? You need to choose the right communication channels to deliver information to your audience. Below are ways to communicate with your audience:
- Design a webpage on your website to post updates regarding the crisis and how you plan to manage it.
- Emphasize your contributions and offerings on social media. It is an opportunity to provide consistent updates on your businesses progress.
- Use an email newsletter to consistently communicate information.
- Leverage your media partners by providing tips and insights into what you’re seeing in the market and how your business is here to help.
- Do not decrease the ways you touch your audience. Be sure to maintain the right tone and posture while maintaining your presence using trusted local media platforms. When appropriate, increase your presence.
Lastly, we don’t want a Spirit Airlines debacle. Be sure to check your pre-scheduled social media posts for anything that may not read well with today’s world. Make sure each post has a tone appropriate for the current environment.
Questions? Contact True Digital Marketing
today.
At True Digital Marketing, giving back isn’t just something we do—it’s part of who we are. Through our community impact program, True Digital Cares, our team donates time and expertise to help students, entrepreneurs, and nonprofits gain real-world marketing knowledge they can use to grow and thrive. One of our recent initiatives took us to Prairie View A&M University , where our team was invited to lead a Corporate Learning Lab focused on mastering digital marketing strategies. Hosted by the university’s Department for Careers and Professional Development (DCAPD), the session brought together students from across disciplines who were eager to understand what digital marketing looks like in practice.
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