The Importance of Mobile-Friendly Web Design

Responsive web design is essential to the success of your website. Visitors to your website should have the same experience regardless of what type of device they are using to access it. Many older websites don't have a responsive design. Here is why your website must be mobile-friendly.

More People Access the Web On Mobile Devices

Globally, according to Statista, during the first quarter of 2021, 54.8% of internet traffic was from a mobile device. That means more users accessed the web from a mobile device than from any other internet-capable device. Users expect the same experience from their mobile devices as they would from their desktop or laptop. If your website cannot provide that experience, your visitors will navigate away and find a business that can.

The First Three Seconds

Consumers can be impatient regarding how much time they are willing to wait for a website to load on their mobile devices. A part of responsive web design is ensuring that your website loads almost instantly. According to SmallBiz, consumers are 60% less likely to buy goods or services from a brand after a negative mobile experience. The same survey found that consumers will leave a website and never return after three seconds if they have a bad mobile experience.

Mobile Users Are Connected All Day Long

About 71% of Americans have their phones with them or near them at all times, according to Tech News. They spend about three hours every day browsing the internet from their phone. Suppose your website is not fully functional for this large chunk of audience members. In that case, you are losing out on many marketing and connection opportunities.

Have Your Site Audited

If it has been a while since you launched your website and you are not meeting your goals, it is time to do something about it. A professional audit of your website can tell you what's going wrong. An upgraded web design can help to make it right and boost your traffic.

Keeping your business competitive depends highly on recruiting new leads. New leads will come to you from your website as long as you have the right type of website design. Call today to learn more about responsive design and how it can help your business.

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