What Content Should You Prioritize on Your Website?

When it comes time to make your website or to do a web design refresh, there are some things that should take priority. Did you know that only 28% of the words on your page are read in an average visit, according to Crowdspring? This means you have to grab your readers and give them what they came for at the very beginning of their visit. Read more about what content you should prioritize on your website or web design refresh.

Identify Your Goal

Are you looking for people to contact you for a quote? Looking to get online sales? What is your key goal for people that come to your website? A business that wants more online sales will have a landing page that is different than people who want to use it to get information. Landing pages may be the only thing a person sees when they go to your website no matter how many sections it has or how well interlinked your page is. Give the information in an easy-to-see-and-find format so that your customers can find it.

Niche Down

If we were to ask you who your customer is and what you want to sell them (or what information you want to give them), you may say "everyone" enthusiastically. However, this isn't a good approach. Find your demographic and cater to that demographic. By having a niche, you define yourself and can actually get more customers than the whole "kitchen sink" method. Once you have a more specific idea of what your audience looks like, you can work your website and web design around that specific customer. Make sure your content is answering questions that your ideal customer may have.

Mobile Friendliness

Is your website old and outdated? Does it not look good on tablets and phones? A little over 60% of visits to websites are from people on a mobile phone or tablet, and over 92% of all Internet users use one. This is a key factor to consider in your web design. If you have a website that is clunky or dysfunctional for mobile, you're missing these people. It's recommended to prioritize content on your website that's mobile-friendly. This includes content that's short, sweet, and to the point. Leave more extensive content for your blogs.

If you are looking to redo your website and give it a clean and up-to-date look, we're experts in knowing what readers are looking for. We can redo your site and make your content more user-friendly. Give True Digital Marketing Inc a call today for more information.