What to do after your website is done ?

January 27, 2022

3 Tips to Optimize Your Website Using the Power of SEO


Search Engine Optimization (SEO), is a major component in creating an optimal website experience for your potential customers, in addition to making it rank high on search engines. Before customers make a huge purchase decision, almost all of them visit a search engine to get more information. If your website hasn’t been optimized, then most potential customers won’t find you. New Paragraph


Secure Your Site

You are probably thinking your website is a mini Fort Knox and that it’s pretty secure website, but how can you really tell? With the vast array of cybercrimes, your customers want to know that you can keep their personal information safe. An easy way to confirm that it is secure is with the beginning of a URL. If you have customers entering sensitive data on your website, such as credit card information, your URL should start with HTTPS. This shows users that the website is properly encrypting information.

 

Don’t Forget the Tags!

A title tag is the title of a webpage that shows up in a search, on search engines. SEO LOVES these tags, because they can tell users what to expect on that page. These title tags also appear at the top of web browsers and their tabs, making it easy for those with multiple tabs open to go back to the tab with your website. 

 

Keywords Are Everything!

If you haven’t done the work to find specific keywords to use in your website so that people can find you, you’re doing your business a grave disservice. Without knowing or using your specific keywords, search engines will not be able to rank or find your website. 

Don’t know how to start your keyword search? Ask yourself the questions that your potential customers would ask. And get specific. If you skip this SEO step, don’t be surprised when people can’t find you on Google.


 

If you are looking to get your website out in front of more people, then SEO is a step you cannot skip. Without an optimized website, you are losing hundreds of potential customers. 

How We’re Helping the Next Generation Master Digital Marketing: Inside True Digital’s Workshop at Prairie View A&M University

October 7, 2025
At True Digital Marketing, giving back isn’t just something we do—it’s part of who we are. Through our community impact program, True Digital Cares, our team donates time and expertise to help students, entrepreneurs, and nonprofits gain real-world marketing knowledge they can use to grow and thrive. One of our recent initiatives took us to Prairie View A&M University , where our team was invited to lead a Corporate Learning Lab focused on mastering digital marketing strategies. Hosted by the university’s Department for Careers and Professional Development (DCAPD), the session brought together students from across disciplines who were eager to understand what digital marketing looks like in practice.
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Why Your New Business Needs a Professionally Designed Website From Day One

September 16, 2025
A DIY site can hurt your growth. Here’s why a professionally designed website is one of the smartest early investments for any new business.
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SEO Marketing in Houston - 7 Steps to Rank Higher on Google Maps

September 13, 2025
For Houston businesses, ranking on Google Maps is no longer optional — it’s essential. The Google Maps 3-Pack (the top three listings under the map) drives most of the calls, website visits, and directions requests when customers search “near me.” If you’re a Houston attorney, a home service provider, a medical practice, or a local restaurant, showing up in that 3-Pack means more business. The challenge is that competition is fierce. Every business in Houston wants visibility, but not all are optimizing for it. That’s where SEO marketing in Houston comes in. By focusing on local SEO tactics, you can push your Google Business Profile higher in search results, earn more clicks, and generate consistent leads. Here are seven proven steps to improve your Google Maps SEO in Houston.