3 benefits of adding your social media links to your website

Keeping in touch. According to TechCrunch, in 2017 there were over 25 million active business profiles on Instagram alone. This means your business needs social media. Although Google claims social media is not a direct ranking factor for SEO, there have been various notable studies over the years that have shown an extremely high correlation between social signals and SEO ranking. Adding your business social media icons will give visitors an additional way to communicate after they leave your website. Allowing you to continue keep your brand on their minds (and social media feeds).

Displaying your uniqueness. Regular updates to your social media account can show the growth of a business. As new services and products are offered, most companies will display that information on social media for their followers and fans to see. Social media accounts also allow business owners to display the uniqueness and authenticity that makes their business different from their competitors. Having an About Us page on the website will tell the unique story of a business but having the links to active social media accounts enabled on that website will allow the story to continue.

Good old-fashioned marketing. Having your social media links on your responsive website design will increase your followers, allowing for the potential to gain new customers or clients. If you are using various digital marketing strategies, such as pay per click, to target higher sales for your business, then linking your social media accounts to your webpages can be a cost-effective way to achieve increasing the chances of reaching your future clients.

Social media marketing has always been deemed as a great way bring online traffic to your website. If you need assistance with website design, social media management, or any digital marketing service. Contact True Digital Media Consulting, a digital marketing agency located in Houston Texas.