Your website: Billboard or Machine?

Wondering what I mean by billboard? Well I am glad you asked. If your website is there for you to direct people to it, in my Kanye humble like opinion, it is the equivalent of a billboard. It will display your pertinent information. It will give the user the things they need to know to contact, connect with, or work with your business. Your potential client can look, learn, shop, or buy. The issue? You had to give it to them. Remember above I said, they are looking for you. Don’t get me wrong, there is nothing wrong with a billboard website if it fits your needs. But you must ask yourself, is it? Are you in this, whatever this may be, to provide your information? If not, you're looking for a machine.

Having your website turned into a machine will require the same things most machines require: Fuel, work, and sometimes repair. A website that runs like a machine has had the written content created to bring your clients to you. It is written, designed, and optimized in a way that will get your emails filled and your phones ringing. The written content is the fuel and optimization will be the work. Where is the repair you ask? It is in the upkeep. You will not be able to publish your website, even if it was written with the best SEO keywords, alternative tags, and metadata but never make changes to and within it. You can’t set it and forget it. These changes will help to maintain your relevance in this digital world. And believe me, big brother Google is always looking to rate your relevance (another story, for another blog, I promise it is coming soon).

Takeaway: Decide what will work best for you. Need help deciding? Contact us today, we are here to help. We can help you navigate through your business goals to help you decide what you want this digital space to see from you.

Melinda

Digital Marketing Know-It-All

True Digital Media Consulting

Digital Marketing Agency – Houston Texas