Social Media Tips and Tricks for the Small Business Owner
April 4, 2019
Nowadays, it seems that everyone from your grandmother to your dog has a social media
account. In fact, 78% of the United States population has a social media account of some shape or form!
But social media isn’t just a platform for chatting with your friends and family. In actuality, it can be used as a very powerful place for small business owners to advertise their company. However, there’s one small caveat: you can’t simply treat your business social media accounts as you can your personal ones. With this in mind, we have compiled some great social media hacks any small business owner should use to bring their online presence to new heights.
Stay Relevant
Don’t just use your accounts to promote yourself. In order to keep followers and grow a fanbase, you’ll want to share information that is useful to your audience and is something that can offer tangible results for them. As a rule of thumb, a great way to determine if your content is relevant is by thinking to yourself “If I was a customer, would I want to read this? What can I get from spending my time on this business’s social platform?” Your answer will tell you whether or not you should post!
Schedule Your Posts
Consistency is key when it comes to social media postings. You’ll want your audience to know that they can count on you posting a specific number of posts a week, but this can sometimes get forgotten when you consider all the duties you have during the day! So, bypass this by investing in a software like Hootsuite where you can write all your posts and schedule for the entire week ahead.
Engage With Your Audience
Customers want to feel like they are heard when they work with a company. The best way to do this is to respond to every single comment that comes your way from a customer! Be casual, offer help, and remember that there is another person behind that screen, so you’ll want to be personable!
With these tips and tricks under your belt, get ready to have the best social media platforms possible!
Questions? Contact us at info@truedigitalmktg.com.
True Digital Media Consulting
Digital Marketing Agency - Houston Texas
832-934-4436
832-934-4436
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