Marketing Tips For Small Businesses

Perhaps one of the most important tips we can share with you is to secure, build out and update your business listings on local websites. The most effective ways to boost local SEO is to ensure the availability and consistency of your business’ listing information across a myriad of third-party sources. Google and other search engines constantly scan these sites to develop a stronger understanding of the local web and your business.

When your business isn’t listed — or the information listed about it is incomplete or inaccurate — there is a risk of diminishing or negatively impacting your business’ placements in search results.

Social media marketing has become a crucial aspect of marketing effectiveness in the past few years. Small businesses can’t afford to become complacent or get in a routine with their social media strategies. Pay attention to personalized marketing techniques; tracking consumer behaviors and targeting them based on their interests is becoming an essential tool of marketing.

Personalized marketing techniques can be as simple as using your customer's name in the bulk email messages you send out or as complex as targeting individuals that work at a specific company, you'd like to sell your services to with Facebook or LinkedIn ads. Social media sites like Facebook have improved their advertising platforms to allow you to specify the audience your ads are shown to. With this information, you can create specific ads that target groups that can provide a strong ROI for your effort.

Create a domain name that reflects your business type and its location. For example, KJ's Customs uses the domain "KJCUSTOMS.COM" or “KJCUSTOMSHOUSTON.COM”.

Add keywords on page titles that identify with your business, its services and its location.

Incorporate your business’ name, address and phone number (NAP) information in not only the homepage or contact page, but each individual page of your website.

In addition to highlighting your offerings, ensure your website copy includes as much about your local area as possible to further associate your business with the nearby vicinity. For example, note what section of town you’re in, what sports team plays across the street, or what park is around the corner. Not only will this added info help improve your website copy for customers, it will also boost your search visibility as a local business.

User reviews help to build your business’ visibility in local search results, and so does your engagement in responding to them, positive or negative. 

Be proactive about responding to all types of user reviews. If the post is positive, thank the customer for their feedback and encourage them to use your services again. If the post is negative, explain that you appreciate the feedback and ask the customer to get in contact with you about their concerns so you can address their problem.

Here at True Digital Media Consulting we can help you with each of these tasks. Our website design team and ensure the proper tags, titles, and keywords are incorporated into your website. Our reputation management team will make sure your listings are all accurate, consistent, and claimed. We will also notify you of any reviews that need responses, and even respond if you don't have the time. Are you in need of reviews? We will reach out to your clients for you. Our social media team can handle everything from page development, to engaging with your audience, to social media ads.

Do you have a question? Email us at info@truedigitalmktg.com.

True Digital Media Consulting

Digital Marketing Agency - Houston Texas