5 Visual Elements of Excellent Website Design

August 3, 2022

The success of a website depends on its visual appeal to the users. The visuals of a website such as graphics, photography, fonts, and even videos affect the time a user stays on your website. As a web designer, you want the user to spend time on your website and interact with its content. According to Top Design Firm in 2021, 40% of consumers value a company's website based on its images. 39% of consumer value is based on its color, while 21% is based on its video. In this article, we'll take a look at the crucial elements of a stunning website design.



1. Line Usage


Lines are an important feature of web design. Whether the lines are bold, colored, or even dashed, they all have an aesthetic effect on a web page. Lines can be used to add to the visual effects of a website. Hand-drawn lines can be used as part of the background art, or they can guide the user to different icons. They can boost the user experience by making it easy for them to interact with different aspects of the website.



2. Color Palette


Color is an important aspect of web design. Different colors have different psychological effects on a person. When designing a website, it is important to understand this and chose the right colors depending on the purpose of the website. It is important to understand the shades, tones, and tints of different colors and how they show on different screens. The colors used in the text headings, icons, and buttons also contribute to the user experience of any website.



3. Font Choice


The font of a website is another key visual component that a web designer should prioritize. The legibility of the font is crucial to a positive user experience. Naturally, people read headlines first before diving into the content of a website. The fonts used on the headlines and subheadlines can help impact how the user reads the content of your page. When choosing fonts, a web designer must consider their legibility, scales, and structure.



4. Space Management


The white space in a website, which is normally blank, greatly affects the user experience. A web designer should ensure that there is adequate space between different items on the website, leaving enough padding areas for the page to not look too busy. If the website is too crowded, it becomes difficult to use and loses its aesthetic appeal.



5. Photo Content


As they say, a picture is worth a thousand words. Pictures enhance brand visibility and help the user of the website connect with the content at a deeper level. Pictorial illustrations not only boost the user experience but also direct the perspective of the user. It is important to ensure that the images used are of high quality. The photo elements of a site are even more important if you are looking to sell unique products.


The website of your company is, most likely, the first thing a client will interact with. It is extremely important to ensure that your website is well-designed to get you the clients that you need. For help designing the perfect website for your business, contact True Digital Marketing Inc today!


Woman and man smiling, looking at a laptop screen in a modern office setting.

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