Is Your HVAC Web Design Outdated?

If you're an HVAC professional, it's in your best interests to establish a solid online presence. This begins when you launch your website. However, a common mistake in the industry is to have an outdated HVAC web design. Check out these signs that indicate your website design is not as fresh and modern as you think it is.

Confusing Navigation

When someone is looking for HVAC services and they land on your website, they shouldn't spend time trying to figure out how to navigate to the “About Us Page” or where to go to find contact details. These days, the best website designs are simple, intuitive, and user-friendly. If your website design is too complex to navigate, this can put off visitors. For instance, a web design with too many sliders and sidebars is generally not a good idea.

Generic Stock Images

Generic stock images can be seen a lot on various websites with obsolete designs. If you want your HVAC web design to stand out, you need to choose customized images that align with your brand. Avoid cheesy stock photos and dime-a-dozen cliparts at all costs.

Lack of Personal Elements

Your website design will be viewed by people interested in your services. When these people navigate your website, it's important that they be able to identify with the overall message you are trying to communicate. You can easily achieve this by adding personal elements, such as real photos, engaging content, and easy-to-understand language. You don't want your customers to view you as just another faceless business. Instead, you want to show that your business also has a human side.

Unimpressive Design

The standard for website designs just keeps getting higher. According to Good Firms, 38.5% of web designers believe that the top reason why people don't stick around when they visit a website is an outdated design. Therefore, if you want to gain a competitive advantage, it's in your best interests to ditch your outdated HVAC web design and opt for a more visually appealing and user-friendly website.

Does this depict the current design of your HVAC website? Then your website is in bad need of a makeover. Fortunately, we are here to help. We are experts in web design, and we can help you establish an up-to-date online presence that creates the right impression with your target audience. Please get in touch with us today.