6 Reasons Your Law Firm Needs a Website
Operating a people-focused business means meeting your clients where they are. And today’s clients are online. While business cards and print ads were once advertising staples, a well-designed and optimized website is now an essential tool for law firms.
In fact, one-third of prospective clients start their search for a lawyer online. A strong online presence can boost your client base, elevate your brand message, and maintain your credibility as a practice.
If your firm has been putting a new website on the back burner, now is the time to hire a professional to create one for you. Here are six key reasons why every Houston law firm needs a professional website.
A website shows credibility
When a prospective client is planning to hire a lawyer, they want to ensure that they’re choosing an attorney with clear credentials and experience. Your law firm’s website will showcase the experience of all of your attorneys, building trust with potential and current clients. Websites also showcase the credibility of your practice as a whole.
Optimized websites bring new clients
Creating a quality website is only the start. Search engine optimization will increase your online visibility, and the digital marketing professionals at True Digital will keep up with your site’s optimization needs. Features like a robust keyword strategy, targeted onsite copy, a consistent industry blog, and efficient navigation can bring clients to your website--and keep them there.
A website showcases your brand
Your law firm’s brand sets you apart from your competitors. But are you showcasing yours? An optimized website is the ultimate location for your brand to shine. You can boost your brand presence through eye-catching images, a consistent color scheme, and informative videos. Showcasing your firm’s unique personality and perspective will draw clients in.
You can streamline your client management
Offline client management can be slow and complicated. Fortunately, you can move most of your client management system (CMS) onto your website. A contact form and online appointment system are just some of the ways to help clients connect with your attorneys.
Websites help you connect with clients
Maintaining connections with your clients will help with client retention and future referrals. Law firms can use their websites to lead clients to social media platforms, which are effective tools for ongoing marketing and brand management. Your website can also be a launchpad for additional marketing strategies like email newsletters.
Your website can evolve with your firm
Websites are scalable. As your law firm grows, your website will show this progression. Working with a team of digital marketing professionals means that you can keep up with SEO best practices, showcase your accomplishments, and connect with the Houston community. Whether your firm adds a new specialty or hires more attorneys, your website will keep up with these changes.
Ready to take your firm to the next level with a new website? The digital marketing professionals at True Digital Marketing can bring your Houston law firm’s online presence to new heights. Contact us today and let's get started.
