Five Reasons Why All Real Estate Agents Need A Website of Their Own

February 12, 2021

Ever since the dawn of the world wide web, most real estate agents and Realtors have been content with having their own profile page on their broker’s site. But with the Internet being the foundation for almost all of our shopping habits nowadays, it is more important than ever for a real estate agent to have a website of all their own. 

There are many incredible benefits that come with having your own website.

You’ll Stay Ahead of the Game

Sure, word of mouth can be powerful, but marketing and advertising have gone digital. Most consumers will search online for real estate agents in their area before they decide on an agent to work with. Some clients will even turn to the Internet for a comparison of who their friends recommend, so having your own website will only work to boost your personal visibility online.

You’ll Stand Out Amongst the Crowd

It can be confusing for prospective clients to weed through your broker’s website just to find you, but a website makes it simple. Plus, these average pages on the broker’s website are very generic and don’t always show off you. A website is meant to paint you in the best light possible and will show off what makes you unique.

You’ll Have One Client Resource

Sure, word of mouth can be powerful, but marketing and advertising have gone digital. Most consumers will search online for real estate agents in their area before they decide on an agent to work with. Some clients will even turn to the Internet for a comparison of who their friends recommend, so having your own website will only work to boost your personal visibility online.

You’ll Demonstrate Authority

Sure, word of mouth can be powerful, but marketing and advertising have gone digital. Most consumers will search online for real estate agents in their area before they decide on an agent to work with. Some clients will even turn to the Internet for a comparison of who their friends recommend, so having your own website will only work to boost your personal visibility online.

You’ll Improve Your Inbound Leads

Because this is what real estate marketing is about, right? Having a robust website will make it easier for you to connect your HAR property search website and any other customer relationship management software you use to keep all your inbound leads in one place. Think of your website like the stock market; the more you invest time into it in the beginning, the more you will get out of it down the road.

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