Why Does My Law Firm Need a Website?

February 3, 2021

We live in a digital world, one where everything and anything is done online – businesses need more than just word of mouth as their only source of marketing nowadays. So it is safe to say that if you don’t have a website in this day and age, it will be hard to keep up with your competitors and attract prospective customers.

This is especially true for law firms, both big and small. Many people who seek legal advice use search engines to do so, meaning it is more important than ever to create a well-optimized, informational website. 

Here are five reasons how a website will help boost your Houston law firm’s visibility online. 
  • Your website will be fully optimized by a professional.

    You have a business to run, and you may not have the time to be bogged down by figuring out different digital marketing techniques and industry trends. That’s why our marketing professionals here at True Digital are here to do it for you! Our team will make sure your website follows search engine optimization best practices and that your online visibility increases over time.

  • If you build it, they will come.

    Consider this – 70% of all law firms have generated new cases through their website. Plus, 75% of all clients go to a law firm’s website in order to take action such as calling or sending an email. With this in mind, it only goes to show that the easier you are found online, the more eyes are on your firm, and the more business you can bring in without much work to you!

  • A website shows off your brand.

    With the rise of the Internet, we have all become more visual learners. This makes it incredibly important for your website to accurately represent who you are as not only a Houston legal firm but as a brand. It’s important that your website is visually appealing and draws clients in, and working with a professional can show you the best way to do so.

  • A well-designed website educates your clients.

    A large part of marketing is educating your clients on why and how they need your services. While yes, some prospective clients can come to you on their own, a website serves as a channel to inform and educate people on what your law firm is all about. A website is a perfect medium for providing valuable information about the legal services you offer and your team.

  • You’ll become more credible.

    Online customers have very short attention spans and most clients will move to another law firm’s website if your website has poor reviews and/or no online presence. A website can fix that for you in a snap; displaying your knowledge and skills online will boost your trustworthiness and credibility in no time at all.

With these reasons in mind, do not hesitate to invest in a website for your Houston law firm today. Our team at True Digital Marketing is here to help you, so let’s bring your business to new heights and contact us today.

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