Your Website and the Web
Your Website and the Web:
How a Website Works to Power Your Brand
With Google being responsible for a whopping 92.7% of all search engine activity, there are so many different websites in Google’s index. And as a consumer, this can be daunting.
Gone are the days where small businesses can get by with foot traffic and simple word of mouth. With the Internet growing and changing every day, it is more important than ever to create a properly optimized website so your business can thrive.
Here’s how a good website can act as an extension of your business.
A website is your face in the digital world.
Our digital world requires a ton of different communication channels, with your website being the hub for everything. This is where a website comes in; a website gives potential customers a proper idea about what your brand is about, as well as the kind of services and products you offer.
Ideally speaking, a website should be a one-stop-shop for anyone in your marketing funnel – from those looking for high-level information about your industry to those familiar with your brand and are ready to convert.
It’s important to remember that even if you have clientele coming to your brick and mortar store, they’re probably going to look at your website first. So think of your website as your business’s digital selfie; one you can be proud of!
A website propels your sales.
Did you know that there’s a science behind digital marketing and converting users on your website into leads? Well buckle up – it’s called Search Engine Optimization (SEO).
The whole goal of SEO is to boost your business’s online visibility. You do this by putting yourself in the shoes of a potential consumer and answering their questions before they ask them. By incorporating relevant keywords, writing blogs, and creating a user-friendly website experience, you are more likely to target customers that are willing to convert right away.
It’s important to note that just because you have a user on your website, doesn’t mean that you have an automatic customer. As a business owner, you need to do everything in your power to entice them with your goods and services and make it easy for them to press “add to cart” (or any other applicable conversion metric). A website is the most cost-efficient and way to do just that, while improving your business’s branding and brand marketing as well.
A website adds credibility.
With the sheer amount of information available to us nowadays, it is easy for businesses to lose their personal touch. Consumers are completing every step of the purchasing process behind a screen, and because of this, their attention spans are only a few measly seconds. So businesses without a robust website will seem less credible than those with content-rich pages.
It is important to shoot for quality rather than quantity – your goal should be to allow customers to see what your brand is all about, your mission, and to build trust in who you are. It doesn’t matter how many pages you create to do that, rather what you put on those pages that matter.
It goes without saying that a properly optimized website is crucial in today’s day and age. Here at True Digital Marketing, our top marketing consultants have the creativity and drive to get your business noticed. We can help you get your website up and running, so call us today, and let’s chat.
