How to Say More With Less Words on a Realtor Website

You can spend hours crafting the perfect words for your website. Still, there's a fair chance that at least some of your visitors will simply glance over them. In fact, according to Forbes, visitors typically read only about 28% of the words presented during an average site visit. Crafting world-class copy is still crucial, but it's also important to learn how to impart messages with fewer words. This is especially true when it comes to realtor website design.

Imagery Is Vital

In the early days of the Internet, web pages were often simple documents. Images could be few and far between. Nowadays, images have become a mainstay for websites. They say a picture is worth a thousand words and that can be more true, if anything, online.

You need to make sure your website fully leverages images. It's smart to provide images of your services, for example. You may also provide images of your team members and office locations. When possible, it's best to use real images of your company rather than stock photos.

You can use graphics, logos, and other forms of media. Setting up videos can also go a long way. You might offer a video tutorial that explains the whole process of selling a property, for example.

Emphasize Property Photos

When it comes to realtor website design, the most important photos are arguably of the properties themselves. It's smart to get professional photos of the properties you're selling. Your website manager or web design company should be able to publish these images quickly and easily. Galleries that focus on properties can prove highly engaging for buyers.

Use Infographics

Infographics offer an excellent way to communicate with your audience. Typically, they center on statistics, facts, and crucial tidbits. An infographic will use words, charts, and various other visuals.

Audiences love infographics, and stats can offer a powerful form of proof. Realtors might publish infographics that illustrate local market conditions, how to increase the sale price of a home, or which remodeling projects can increase value the most. Often, infographics can gain traction on social media, which could help you build up your audience.

There are a lot of factors to consider with realtor website design. It's smart to work with professionals who have industry experience. Get in touch with us at True Digital Marketing today if you need assistance or want to build a world-class website that will appeal to your audience.