Website Design: How to Give Consumers What They Want
Even if you don't sell products or services online, setting up a high-quality website that shares information about your company and how customers can get in touch with you can go a long way. That said, it's crucial to work with web design companies that approach site design with intent and user experience in mind.
Think From the Customer's POV
First, consider things from the customer's point of view. Why would a customer visit your website? What pain point are they hoping you will solve? What information do they need to continue their customer journey or make a purchase? These questions can be hard to answer, but providing the right solutions is crucial.
Your website is a resource for your potential customers. You need to make sure that the site can help them find the information needed to make a purchasing decision. By emphasizing pain points and how your products or services can help, you can draw attention.
Keep Things Simple
Customers should be able to find whatever they are looking for within just a few clicks. Ideally, the most important information, such as phone numbers, should be available right on your home page. If customers can find stuff quickly, you can help them in their customer journey.
On the other hand, if information is buried, your visitors may get frustrated and leave your website. They may instead turn to a competitor with a better website to solve their pains or meet their wants. A simple web layout and well-crafted pages that quickly convey crucial information can go a long way. Fortunately, web design companies can help you achieve all of the above.
Use Different Types of Media
Some customers prefer reading. Others would rather watch a video. Some visitors may enjoy infographics and statistics. According to a 2021 survey by Top Design Firm that asked consumers what visual elements they value on a company website, 40% said images, 39% cited color, and 21% said video. In other words, online users have many preferences.
When and where possible, it's smart to use a variety of communication methods. This way, no matter the preferences of the users visiting your site, you can appeal to their individual tastes. Your web design should take different forms of media into account from the get-go.
As you can see, designing and building a website that can give customers what they want involves a lot of considerations. Web design companies can help. Get in touch with True Digital Marketing today to get started building a world-class site.
