Make your outdated website new again!

Oftentimes, a small business may view a website redesign as an unnecessary need. “It’s expensive”. “It’s time-consuming”. “The information is already there – why do I need an update?”, etc. However, in today’s modern Digital Age where there is an ever-increasing reliance on online platforms, it's recommended that you invest in redesigning your site once every 1.5 years. Here are few reasons why your small business website needs a reboot:

1. Up your SEO Rankings.
If you know us, you know we’re all about SEO (Search Engine Optimization). SEO is your website’s fuel. It gives it the gas it needs to make its way to your friendly neighborhood search engines. Generation of valuable content and keywords on your website helps to keep it relevant in the algorithmic eyes of the likes of Google and Bing. A regular refresh of keywords will help drive more traffic to your website. More traffic equals the potential for more customers and more customers equals more $$$.

2. People Like Pretty, Functional Things.
It takes users approximately 50 milliseconds (i.e. 0.05 seconds) to form an opinion about your website. That means you have a very short amount of time to make a first impression. If a user lands on your page and finds that it’s slow, you have broken links, or it’s just unattractive overall, the odds of them contacting you, or staying to purchase items, is exponentially lower. Your website is oftentimes the first glimpse a potential customer has of your business. Put your best foot forward and invest in making it user-friendly and efficient for your target audience.
 
3. Sharing is Caring.
If your website contains relevant and helpful content it will interest more servers and encourage customers to browse your site and share your content with their friends. A well-timed share on social media platforms like Facebook, Instagram, or LinkedIn could skyrocket your exposure to potential customers overnight!
 
4. Widgets and Whatsits and Gadgets, Oh My.
As we move along in the Digital Age, companies are adding more widgets to their websites to further enhance the user's experience. Did somebody say, “auto-response chatbot”? Even if you didn’t, your customers are. Additions like these can help service your clients faster and more efficiently than ever.
 
5. Faster Load Times.
This is not 1993 and we’re not dialing up to the internet. NOBODY likes a slow web page. And that’s all we have to say about that...

6. C-O-N-V-E-R-S-I-O-N
At the end of the day, it’s all about converting the eyeballs on your webpage into paying customers. If your website is aesthetically pleasing, provides helpful information and, reflects professionalism, your chances for generating revenue are bound to increase!
 
We love helping our customers rebrand and refocus. Contact us today to put a new spin on your old classic website!