Secret Benefits That Come With Using a Google My Business Listing

Think back to when you last completed a Google search for a local business. Chances are, the business popped up to the right of the page, showing their location, contact information, and reviews. This is a Google My Business (GMB) listing, and it is a great tool that can help any business boost its online visibility.

A properly optimized GMB listing has the potential to change how any business attracts and retains customers. Here are some hidden benefits that come with using a GMB profile to your advantage.

Boost Your Local SEO

Your GMB profile is a crucial component in your local SEO strategy, simply because it lets users find you easier! Your profile will show up when users in your geographic region search for you, which sends a signal of relevance to Google.

Enhances Your Consistency

As a business owner, you will want to ensure that all the information posted about your business is accurate. Since Google is widely recognized as a source of truth for many online users, incorporating all of your business’s information in a single directory can work wonders in improving your brand’s consistency online.

Provides an Incredible Engagement Opportunity

Think of your GMB listing as a combination of an online directory listing and a social media profile. The review sections of GMB allow for your customers to provide feedback to you, and for you to engage with them. All of this will work tenfold when cultivating relationships with your potential and existing customers.

Shares Important Insights

As with any other Google tool, a GMB listing provides valuable information about how your customers found your business, what actions they did to interact with your brand, and if they ended up on your website. All these insights will help to make any necessary changes to both your listing and your brand as a whole. 

Your GMB listing is a powerful tool and needs to be included in any digital marketing strategy. Not sure where to start? True Digital Marketing’s own 4.9 out of 5-star rating helps us translate our success into our client’s success, so contact us today and let us help you!